Privacy Policy

Privacy Policy

Data Protection Statement

Thank you for your interest in our website. The protection of your private sphere is very important to us. Listed below you can find detailed information about how we deal with your data.

We, Germany Trade & Invest, as the operators of the website take the protection of your personal data very seriously. We treat your personal data confidentially and in full accordance with statutory data protection regulations and this data protection statement.

Data Collection

We collect, process and use personal data only insofar as is required to establish, define or modify legal relationships (inventory data).

Certain areas of our website, specific information and services can only be accessed by personal registration. Here we request some personal information which you transmit by entering in the website.

All personal information is of course provided on a wholly voluntary basis. You are completely free to choose not to provide any of these details. However, this means that we are not able to provide you with any of our additional services, information or access to the restricted areas of the website.

Personal data for the use of our website (usage data) is only collected, processed and used (where required) in order to allow the user to make use of our services and for invoicing purposes.

Transfer of Data

We only transmit personal data to third parties if this is necessary to fulfill contractual obligations, e.g. passing information on to forwarding agents or financial institutes responsible for the handling of payments. No further transfer of the data takes place unless you have expressly approved such a transfer. We do not make any of your personal data available to third parties (e.g. for advertising or marketing purposes) without your explicit prior consent.

Website Data Processing

Some of the data recorded when you visit this website is anonymized and used for the statistical analysis and optimization of our page. We send this data to our statistics service provider, Webtrekk GmbH, for processing.

The statistical data that your browser transmits to every website is collected by means of “pixel technology.” The following data is collected in the process:

  • Request (file name of the requested file)
  • Browser type/version (e.g. Internet Explorer 8.0)
  • Browser language (e.g. English)
  • Operating system (e.g. Windows XP)
  • Internal resolution of the browser window
  • Screen resolution
  • JavaScript activation
  • Java on/off
  • Cookies on/off
  • Color depth
  • Referrer URL (the page previously visited)
  • IP address – immediately anonymized and deleted after processing
  • Time of access
  • Clicks
  • Order values, if applicable
  • Form entries, if applicable (for free text fields, e.g. name and password. The only data transmitted is whether these forms were “filled out” or “left blank”)

This data cannot be attributed to specific individuals, and it is not merged with data from other sources. Additionally, any personal data that you enter on our site will not be combined with the data listed above.

IP Address

Your IP address is transmitted as part of every server request so that the server knows where the response needs to be sent. Every internet user receives an IP address from his/her internet service provider (ISP) as soon as he/she connects to the internet and the ISP can determine which IP address has been assigned to which of its customers at what time. As soon as the IP address is stored, the identity of the person using that connection can theoretically be determined indirectly via the ISP. This is why we and our statistics service provider only store IP addresses in a shortened (anonymized) form and only use them for the purposes of session identification, geolocation (down to the city level), and preventing attacks. IP addresses are then immediately deleted so that the data collected remains anonymous and the user cannot be identified – not even through the ISP.

Data Security

We use encryption technology for the transmission of personal information/data to ensure that the highest levels of confidentiality are maintained. Your personal data is encrypted using an SSL internet connection. We employ technical and organizational measures in order to safeguard our website and other systems against loss, destruction, access, modification and distribution of your data by unauthorized persons. Access to your customer account is only possible through your personal access information (user ID and password).

You should always treat your access information with the utmost confidentiality and close the browser window when you have finished your communication with us (particularly in instances where the computer is shared by one or more users).


Some areas of our website make use of “cookies.” These small pieces of data help to make our website more effective, secure, and user-friendly. Cookies are small text files that your browser stores on your computer. They cannot damage your computer, and they do not contain viruses.

The majority of the cookies we use are “session cookies.” They are automatically deleted at the end of your visit. We also make use of a number of long-term cookies that anonymously identify you as a repeat visitor. Data transmitted via cookies cannot be attributed to specific individuals, and it is not merged with data from other sources. Additionally, the personal data that you submit to us during your use of our website will not be combined with the data collected via cookies.

Webtrekk uses the following cookies in the context of its web monitoring services:

  • Session cookie (for session identification, lasts for: one session)
  • Long-term cookie (to identify new/returning customers, lasts for: 6 months/0.5 years and 12 months/1 year with opt-in)
  • Opt-out cookie (to opt out of web monitoring, lasts for: 60 months/5 years)
  • Opt-in cookie (to extend the long-term cookie, lasts for: 12 months/1 year)

You can determine whether or not cookies should be enabled in your browser settings. What's more, you are able to leave yourself out of the data capture. You are also able to give permission for cookies to be used for 12 months. Simply follow these links:


In order to receive the newsletter offered on our website, we require your email address and other information which allows us to verify that you are the owner of the email address stated. Further data is not collected. You can withdraw your consent allowing us to store your data, email address and cancel your newsletter subscription at any time.

Integration of YouTube Videos

Videos from the external YouTube video platform are integrated into our website in several locations. This requires that the provider of this content (Google) recognizes the IP address of the user – the content cannot otherwise be shown in the respective user’s browser without the IP address. The IP address is therefore required in order for the video content to be displayed. We have no influence over the storage of the user IP address or other information by Google. You can find out more about how this data is processed at the following link:

Contact for Data Protection

For questions concerning collection, processing or use of your personal information or for questions concerning accessing of information, amendments, suspension or deletion of data please contact:

Bernd Wohlgemuth
Telefon: +49 (0)228 24993 381
E-Mail: bernd.wohlgemuth[at]

You can also contact Germany Trade & Invest’s designated data protection officer:
Nelli Lüzinger
Telephone: +49 (0)228 24993 351
Email: datenschutz[at]