Germany at its Most Beautiful

Close-up of eyeshadow and make-up products | © matka_Wariatka -

Source: Close-up of eyeshadow and make-up products | © matka_Wariatka -

Our Industry in Numbers

  • In 2013, the sale of personal care products in Germany increased slowly but steadily by 0.6% to approximately EUR 12.9 billion, according to the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW).
  • Hair care and skin care sales with EUR 3.06 billion (+1.2%) and EUR 2.81 billion (+0.8%) respectively, were the largest segments in the cosmetics industry in 2013. Oral care (+0.4%), decorative cosmetics (+3.4%) and women’s fragrances (-0.5%) ranked third, fourth, and fifth.
  • The top 60 medium to high-priced cosmetics companies represented by the German Cosmetics Distributors and Marketing Association (VKE) finished 2013 with a 2,5% sales increase year-on-year.Total revenue added up to 1.96 billion euros.
  • The natural cosmetics segment developed strongly again in 2013. The market expanded its volume by 7% to 920 million euros, almost hitting the 1-billion-euro-mark. From the roughly 13 billion euro global turnover, Germany’s market share of controlled natural cosmetics adds up to over 7%. With 920 million euros, Germany is the largest natural cosmetics/personal care market in Europe, as well as one of the strongest markets for natural cosmetics in the world, second only to the U.S.
  • With revenues growing strongly by 10% in the first two-quarters, expectations for 2014 are positive.
  • Approximately 45,000 people are employed in Germany’s cosmetics industry, and 300,000 more in industry-related services. The cosmetics industry in Germany makes up about 8-9% of the chemical industry.