The desire to look and feel good about oneself has led cosmetics to play an important role in everyone's life. Most Germans nowadays use cosmetics on a daily basis and are very aware of the different kinds of products on the market. Especially since 2005, the European cosmetics market has grown steadily and Germany has also profited from this positive development. Today, the German cosmetics industry has a well established reputation for its quality, innovation and environmental consciousness. In addition, there is a strong commitment to demanding standards for product safety and quality.