Solar Thermal

Solar Thermal

Warming Up for Continuous Growth

Distribution Channels

The German solar thermal market is characterized by a three-stage distribution channel. This means that domestic and foreign manufacturers distribute their products to wholesalers/ distributors and these, in turn, sell to the end consumer. In some regions, manufacturers prefer to distribute their products directly through local professional installers and exclusive service providers. Another possibility for companies wanting to enter the German market is to hire a commercial agent specialized in the solar thermal sector. The German Association of Sales Agents (CDH) can be of great help in finding the right sales representative.