Wholesale and Retail Trade

Wholesale and Retail Trade

Distributing through the Right Channels

Finding Providers

Businesses who intend to enter the European market can take advantage of German distributors' extensive knowledge on the preferences of local consumers. Especially foreign small and medium enterprises (SME) otherwise may find it difficult to place their products. German wholesalers and import trading companies help to overcome lack of information on the market, mitigate financial risks and navigate through legal requirements.

The National Association of German Commercial Agencies and Distribution (CDH - Centralvereinigung Deutscher Wirtschaftsverbände für Handelsvermittlung und Vertrieb e.V.) represents more than 60,000 independent commercial agencies (manufacturers' representatives), and brokers facilitating the sale of goods. The CDH provides an online plattform that supports manufacturers in finding agents by placing a classified advertisement on their website. Agents who are members of the CDH will be notified per e-mail and can contact manufacturers directly.

If you are looking for distributors specialized in a specific product or industrial sector, you may also browse the section ''distribution channels'' of our pages on the specific industrial sector.

Entrepreneurs who are looking for a specific business contact may publish their enquiry free of charge on the iXPOS Export Community, the B2B marketplace in Germany. It is powered by Germany Trade and Invest, the network of German Chambers of Commerce and Industry in Germany and abroad as well as many other players.


Invest in Wholesale and Retail Trade

Logo Germany Trade and Invest

Investment Advice from Experts

Point of Single Contact

picture of the point of single contact logo | © BMWi

Individual support with administrative procedures for EU service providers.