Consumer Goods

Consumer Goods

Mannequins | © iStockphoto Source: Mannequins | © iStockphoto With a population of 82 million, Germany is Europe’s largest consumer goods market. It's central position at the heart of Europe and its first-class infrastructure make it the ideal location to enter other Western and Eastern European consumer goods markets.

German consumers are affluent, demanding and at the same time price concious. This means that they are just as open to discount retailers as they are to established brand names across the different industry segments.

Cosmetics

The German cosmetics industry has a well established reputation for its quality, innovation and environmental consciousness. The industry's strong commitment to demanding product safety and quality standards has been the basis of its worldwide success.

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Food & Beverage

Germany's 82 million inhabitants make the food and beverage market the largest in Europe. The sector ranks fifth among the local industries and its workforce is predominantly employed in small and medium sized enterprises.

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Textiles

Manufacturing, innovation and flexibility have made the textile industry in Germany one of the most important sectors in the country. The industry is dominated by small to medium sized enterprises and ranks second in the German consumer goods market.

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