With more than 80 million inhabitants, the German market is very attractive to foreign ICT companies seeking to increase their European and/or global market share. The country is still a net importer of ICT products, especially of hardware and consumer electronics.
Germany’s highly diversified economy allowed it to weather the economic crisis much better and in a shorter time than expected. The ICT industry, in particular, has proven to be an important catalyst for the growing German economy. The prevailing mood in Germany's high-tech sector is one of optimism. According to Germany's Federal Association for Information Technology, Telecommunications and New Media (BITKOM), expectations continued to improve in 2013. The most pronounced market trends are the increasing implementation of technologies such as cloud computing and the growing mobile data services segment.