Sustainability is of growing importance to consumers in Germany. As a result, the demand for clear labeling of and reliable standards for sustainable production has lead to the creation of the 'Fairtrade' label.
Sixteen different product groups can be assessed for compliance with standards established by the Fairtrade Labeling Organizations International. Upon successful completion of the evaluation process, these items can then be awarded the right to display the 'fairtrade' label. The fair trade standards apply to different aspects of the production and trade processes like: fair pricing, humane and safe working conditions, sustainable investment practices and democratic organization and decision-making structures for cooperatives and employees.
The German organization TransFair e.V. oversees fair trade labeling and the promotion of fair trade products in Germany.